Real Madrid is one of the most well-known football clubs in the world. With an estimated worth of €3.34 billion, it has been recognised as the FIFA Club of the 20th Century and currently holds the record of most Champion's League won.

As one of the most winning teams in football history, Real has built an impressive global brand and gathered an estimated support base of more than 228 million fans.

7Windows is Real's partner and manages several celebrities' online presence. Together with Real, they came up with the problem on how to raise even more awareness online regarding Real Madrid's brand and its players.

After several ideations, WowSystems proposed the development of an iOS and Android app that would allow fans to take selfies with their favorite players and share them. Users could edit their photos and apply several effects or Real Madrid themed frames.

In the end, the metrics of the whole action were pretty impressive and Real's online exposure increased!