Persuasive design is a fairly recent approach to improving your conversion rates allowing a stronger, emotional connection between your customers with your brand. But with Calheta – our persuasive, realistic avatar – we have taken one big step further.

Based on pre-recorded actress scenes, Calheta looks real, acts real and has a built-in reasoning engine that allows her to apply diverse social influence strategies in order to induce behaviour change.

The solution can be applied to a variety of scenarios: WOWSystems has been deploying her as a realistic, full-size "person" who lives inside a kiosk. The kiosk is touch-sensitive and has sensors that allow the processing and interpretation of the user's signals.

It has been deployed in several tourism sales offices, touristic sites' kiosks and museums in Madeira and Azores. Wherever it has been installed, revenues have increased, visibility has tripled and brand awareness became stronger.

The emotional appeal that Calheta offers translates in a direct emotional appeal and connection with the brand. Not only the solution provides added-value in terms of sales, useful information for the client and brand awareness but it also creates a mindset of innovation, emotion and customer-care.